Blockbuster Online Movie Rentals- What Do They Offer That Others Don’t?
Now more than ever before, Blockbuster is making it easy to rent movies online. And trying to catch up with its main competitor, Netflix.
In 2004, Blockbuster started offering customers its own service for online movie rentals. Before that, the only way to rent movies online was through Netflix, and Netflix was making mince meat of the traditional brick-and-mortar movie rental retail stores.
For example, Hollywood video, which at one time was considered a major competitor, has virtually been driven out of business as a result of online movie rentals.
Lucky for Blockbuster, they were able to adapt to the changing landscape of the online movie rental business fast enough to stay in business.
Today, it’s Netflix that has to do some catching up to Blockbuster. Not only does Blockbuster allow customers to rent movies online, customers can also rent Blu-ray discs at no additional cost. Netflix charges extra for this benefit.
The other major advantage Blockbuster has over Netflix is its brick-and-mortar stores. While traditional retail outlets seemed at first to be an old-fashioned handicap for people looking for movies to rent, today Blockbuster markets their stores as an added perk that Netflix doesn’t have.
And it’s true: with 7,000 stores in 21 countries, Blockbuster makes it easy to return movies locally.
So if a customer feels like renting a movie for the weekend but doesn’t want to venture out to the store, they can rent movies online from Blockbuster, then drop it by the store on their way to work on Monday morning.
Finally, Blockbuster offers one more advantage that Netflix doesn’t have: game rentals. Netflix offers its customers only movies and television shows, and although it has a wide variety of these, it still doesn’t offer video games.
Blockbuster’s inventory has long included video games, so it was a natural choice to include game rentals when Blockbuster started offering online movie rentals.
Do these options make Blockbuster better than Netflix?
That depends upon your perspective. If you’re a Blu-ray owner, then yes, it’s better to rent movies online from Blockbuster.
If you’re a gamer, then yes, it’s better to rent movies online from Blockbuster.
If all you’re looking for is the latest movie and you don’t mind mailing it back to Netflix (when you get around for it), then the two services are basically equal.
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